While Fitness Professionals excel at providing top quality training services to their young clients, the daily tasks associated with running a successful youth fitness business is often the downfall of professionals looking to create a career of profit and longevity.
Your best bet is to use the time tested methods of referral marketing to grow your business exponentially. But in reality, referral marketing is far too often left to chance by Fitness Professionals who don’t realize that a system must be created and put in place in order for the referral plan to work. It’s not enough to just over-deliver for your young customers and their parents. You must establish and execute a plan that will convert your customers into literal ‘mega-phones’ who will tell absolutely everyone they know about how wonderful you and your training business is.
Creating an effective referral networking plan is a rather easy 3-step process, but it does require work from you on both set-up and execution.
Let’s take a closer look -
More on The Secret Ease of Referral Marketing for Youth Fitness
Filed under Personal Training Business by admin
I remember back when I was training people out of a gym my Dad would always tell me the same thing over and over again: “Zach, you’re a Great trainer but you’re a Horrible business man.”
How right he was.
You see, I LOVED working out and I LOVED the gym, I just wanted to be amongst the weights, the sound of plates clanking together and barbells dropping was beautiful music to my ears.
I would spend 4 – 6 hours a day in the gym AFTER my own personal workouts and come home with NO money. I told my Dad I loved training so much I didn’t care, I just wanted to help people.
I was doing things MY WAY and heck, living at home, being a college student, having a part time job which DID pay (I earned $8.25 / hr) and not owning one credit card left me with no bills and the easiest life this side of the continent!
But, what happened when I wanted to get a job, or shall I see, NEEDED a job once I became a teacher and needed a Summer Gig. I applied at all these gyms, but something was wrong, every time I applied and left my application with my raving accomplishments of being a bodybuilding champion and holding a BA in Health & Physical Education plus ten years of fitness experience I was the “easy hire.”
But when people tried calling me back I was TOO nervous to answer the phone and bailed out of it before they could even connect with me.
In a nut shell, the thing that scared me was the fact that I would have to do things the way someone else told me how to do them. This scared the sh*t out of me and I basically fired myself before they could even hire me!
More on Running a Fitness Business Like You Don’t Need the Money
Filed under Personal Training Business by admin
By Greg Justice, MA
Corporate Boot Camps have gotten a lot of attention lately and there’s no better evidence than the first session of my six-week “Corporate Boot Camp System” coaching course selling out before the website even went live. We’ve had to start a waiting list for those that didn’t get in during the early sign-up period.
Opportunity in the corporate fitness market is everywhere. A recent report by Hewitt Associates indicated that 75 % of companies surveyed plan to focus on improving employee health and productivity in the next three to five years. Companies are finally starting to realize that a pro-active approach to reducing health care costs makes dollars and cents (pun intended). Did I mention that Opportunity is everywhere?
During the past few months the question I’ve been asked the most is “When I get a corporate contract, can I take my regular boot camp program into the workplace?” My response is “They’re the exact same thing… just totally different.” Let’s talk about three major differences between corporate and regular boot camps; the paying client, the corporate environment and the motivation. More on The Major Differences between Corporate Boot Camps and Regular Boot Camps
Filed under Fitness Boot Camps by admin
Eight businesses.
Tons of travel.
More projects than I can count.
Not to mention trying to do my part as a husband and stepdad.
So I, like you have a LOT going on. Here are some tips on how I get stuff done.
More on 29 Tips To Make You a Productivity Machine
Filed under Personal Training Business by Pat Rigsby
By BJ Gaddour, CSCS, YFS
When it comes to your fitness boot camp marketing, it is critical to be able to think outside of the box. A boot camp owner, like any fitness entrepreneur, needs to constantly be open to new ideas and always be willing to make things work.
It never ceases to amaze me how often people are literally sitting on their own personal golden goose but they just aren’t aware of it. Look- successful people are just like everyone else- except, they see opportunity where everyone else sees an obstacle and they take action immediately.
If you are having trouble generating leads and you have already tapped your own personal network (which I frankly find hard to believe), why not look to leverage some other non-traditional outlets that your competition would never think of.
More on How A Bartender and Banker Can Build Your Boot Camps
Filed under Fitness Boot Camps by admin
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